Provia: Power Packed Protein

India’s dietary landscape is evolving rapidly, with rising health awareness and lifestyle changes driving a growing demand for protein. However, traditional protein sources such as meat, dairy, and eggs are insufficient to meet the country’s widening protein gap due to limitations around accessibility, affordability, dietary preferences, and sustainability. This has led to the emergence of the alternative protein industry, which aims to deliver nutritious food solutions with positive outcomes for public health and food security.

This project focuses on designing packaging for a high-protein, alternative protein yoghurt tailored to modern Indian consumers. Positioned as a convenient, functional food, the product addresses the need for protein-rich nutrition in fast-paced, on-the-go lifestyles. The packaging introduces a squeezy pouch format which is an uncommon choice within the yoghurt category, breaking conventional norms and enhancing portability, ease of consumption, and shelf differentiation.