Local All Natural Soda

The brand expansion for this soda brand goes beyond refreshment to tell a deeper cultural story. Rooted in Mizoram, the brand celebrates the people, landscape, and native produce of the Northeast, positioning each soda as an expression of place and pride.

The intent was to create a brand that is visually bold and bubbly in nature, with content that highlights the authenticity, craftsmanship, and community aspects of the brand in a playful and youthful manner. This narrative informed every touchpoint. From packaging and social media to PR kits and event experiences, making it a cohesive, immersive brand.