Krum Cookies & Coffee

Welcome to the ‘Krum’ Cookieverse. Where everything including the branding is extremely delicious.

From the very beginning, the goal wasn't simply to design a logo. It was to create an identity that people would instantly crave. A brand that feels warm, playful, and inviting.

Thick, chewy, soft-baked cookies is what Krum is special for. They also offer a variety of beverages like hot and cold coffees to pair with the sweet treats. The cookie sits at the heart of Krum’s visual language. Expressed in multiple forms. Whole, broken, and crumbled, it becomes a versatile graphic system that reflects the brand’s playful, indulgent nature. These elements are illustrated in both solid fills and minimal line styles, allowing flexibility across applications with a strong brand recall.

Whether it's a midday coffee break, a post-dinner dessert run, or a catch-up with friends, Krum was designed to be part of those everyday moments people keep coming back to.